Why is Digital Signage so effective? All that you need to know

Imagine customers outside or inside your business area; digital signage can encourage them to take the next step coming in at your door or potentially buying your products or services. Digital signage is the new way of showing content like images, videos, texts, ads etc across one or multiple digital displays or screens indoor or outdoor. Besides technological variations in display screens, digital signage can take several forms. Predominantly, the major deferencing factor is on the one hand static or dynamic digital screens and on the other hand the interactive touch screens.

Digital signage is a more advanced version of traditional signage. Contrary to the popular assumptions, signages are not left behind in the digitization world. In fact signage can be a powerful driver of business growth, but they are an underutilized marketing tool that many businesses with physical location ignore. Digital signage is also often misunderstood as just a promotional tool, whereas it can also serve extremely useful informational purposes. 

‍The Impact

Digital signage use and effectiveness continue to grow, while the impact of traditional signage is waning. Thanks to technology enhancements, innovative digital signage can catch customers’ attention, deliver content that can engage, enhance overall experience and interaction with the brand. Even a simple touch screen or small digital screen can drastically improve customer’s experience and help them move forward without having any or minimal human interaction. By far digital signage is the most effective way to connect with consumers while increasing sales.

Leveraging Benefits

The fact that digital signage is so effective is because it can be used in countless ways. Many businesses have used digital signage at their physical location to enhance customer experience. Digital signage is the portal between digital space and physical location making it an extension of the digital environment. Virtually, the benefits of digital signage are unlimited, and it can be used for providing infotainment, entertainment, communication, information and  much more. Let’s sum up few benefits of digital signage that can leverage business growth:

• Speak to multiple audiences with the same sign and boost engagement with your target market.
• Increase brand awareness, exposure and attract the attention of the customers or potential customers with motion displays
• Enhance customer experience with information and interactive signage so customers can explore themselves
• Highlight products and services to improve brand consistency by utilizing a single content manager across the board.
• Increase customer retention rates by sending out relevant information at the right time.
• Recuse cost and time spent on print media and create additional income streams by selling ad space to other businesses.
• Increase retention and brand recall rates by using adaptable content.
• Reduces Perceived Wait times by offering rich, immersive and informational content
• Gain deeper insights and analytics on demographics of the customers visited and interacted with the signage
• Finally, leverage endless customization options readily available to create the perfect solution for any physical location.

Time to invest

Digital signage means a better customer experience. it is worth the investment, even with their initial set-up cost and upfront costs of displays. There are no disadvantages to implementing digital signage. The advantages that this simple display tool provides any business are immense. There is no better time than now to invest in one and start by creating customer specific digital signage to see the benefits for yourself.