Traditional vs Digital? How does signage affect customer experience in Healthcare

Hospitals & Clinics

Large multi speciality hospitals, medical centers, individual clinics and pharmacies find the digital signage systems instrumental in keeping their patients, doctors, nurses, visitors and support personnels engaged, building the brand and providing up to date healthcare information. Digital signage for the healthcare industry is a tremendous tool for information delivery and it is a technological system of interconnected screens which ensures the best experience for visitors and patients on one side and doctors, nurses and staff on the other side; It's a win-win for both.

Traditional media had its place for reaching a broader audience, now in today's information world, digital signage is an effective way to target specific and wider audiences. Traditional signage is considered passive, while digital signage actively engages and embarks the patients and visitors on a digital journey. Traditional signage turns out very expensive due the cost and effort involved in publishing, distributing and updating content especially for a multi location healthcare provider, whereas digital signage breaks the boundaries and it is the ultimate choice of providers serving urban and/or rural communities.

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Digital signage for healthcare brings in tons of benefits, Here are some of the advantages of digital signage in hospitals, clinics and health centers:

  • Enhances the patient experience
  • Effective communication medium
  • Reduces waiting room anxiety
  • Wayfinding made easier
  • Promote healthcare services

The point of care isn't the clinic, digitally the point of care is the patients. By far digital signage is proven to be the best medium to enrich patient access in the health care sector. 

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